A seasoned life and business coach, was seeking assistance in revamping her market offerings, brand identity, and customer journey. She aimed to enhance her online presence, attract a broader audience, and ultimately, boost client acquisition and retention.
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Challenges
Undefined Brand Identity
She lacked a cohesive brand identity that accurately reflected her coaching philosophy and expertise.
Limited Online Presence
Her existing website did not effectively convey her value proposition and failed to engage potential clients.
Undefined Brand Identity
She lacked a cohesive brand identity that accurately reflected her coaching philosophy and expertise.
Limited Online Presence
Her existing website did not effectively convey her value proposition and failed to engage potential clients.
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Lack of Customer Journey Strategy
The absence of a well-defined customer journey made it difficult for potential clients to navigate her services.
Inconsistent Marketing Funnel
Else needed guidance in creating an efficient marketing funnel that effectively led potential clients from awareness to conversion.
Poor Onboarding Process
The absence of a structured onboarding process resulted in missed opportunities to engage and retain clients.
Outcome
Conclusion
A structured change management approach, using the ADKAR model, can drive even a consultancy towards a more inclusive and diverse organizational culture. By addressing awareness, desire, knowledge, ability, and reinforcement, I were able to not only bring the issues to light but also implement sustainable changes that transformed the consultancy’s leadership and overall workforce composition.
My efforts contributed not only to a more diverse organization but also to a healthier, more supportive work environment for all employees.
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